State Farm is all about helping people get to a better state. So, in 2013, we launched the Neighborhood Assist Facebook app.

Good neighbors from the US and Canada submitted 3,000 causes for a shot at one of forty $25,000 grants. Then fans everywhere voted to decide which 40 causes would get the cash to make a difference in their neighborhood.

In 2013, I headed up the social and CRM programs which were directly related to surges in program engagement. In 2014, I’m the copy lead. I developed voice and tone across app, social and CRM and am now overseeing all creative efforts.

2013 RESULTS:
754,000 interactions on State Farm’s Facebook page alone
3,000 submissions in17 days.
Reached the submission cap 5 days early
3.4 million votes.
68,000 shares
50% of site visitors shared Neighborhood Assist with their friends.

Check out 2014’s State Farm Neighborhood Assist program in action right now at http://www.facebook.com/StateFarm